Aerial view of suburban neighborhood with homes, blue tennis courts, a pond, and text overlay Biggest Headlines.

INSIDE SFR | BTR™ Your New Weekly Must-Have Habit

Watch This Weeks Episode

Our Flagship Series is a quick, power-packed update on what mattered this week and what's coming up next. In just a few minutes, you get the headlines that count, the trends shaping the market, the deals and developments everyone's talking about, and the conversations you'll want to be ahead of before Monday hits. It's your fast, clear, real-time pulse check on the SFR/BTR world, keeping you informed, aligned, and ready for whatever's next.

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Invitation Homes Technology Security Team volunteers supporting The Salvation Army Angel Tree Program.

Invitation Homes Volunteers at Salvation Army

January 17, 2026

At Invitation Homes, supporting the communities they serve extends well beyond the homes they manage—it’s a core part of who they are.

Adrianne Todman, CEO of National Rental Home Council, delivers a message about rental housing and home solutions.

A Statement From Adrianne Todman, CEO, of The National Rental Home Council

January 16, 2026

The National Rental Home Council (NRHC) represents the single-family rental (SFR) and build-to-rent (BTR) industry and values the essential role professional housing providers play in serving families and...

Collection of logos from various US housing and real estate associations and councils, repeated in a grid format.

Coalition Statement on Making Housing More Affordable for Americans

January 15, 2026

The United States is facing a housing affordability crisis driven by demand exceeding supply, causing a shortage of all types of housing—homes for sale, homes for rent, apartments, duplexes and others—that has...

Large iceberg with a tunnel and icy mountains in the background, a sailing ship in turquoise Arctic waters.

Unemployed in Greenland

January 13, 2026

The letter begins with ...As you just read in Varun’s email, the time has come for me to leave Redfin.

Modern two-story house under construction with workers, construction materials, and clear sky in a residential area.

Sneek Peak of Phase 4 of one of the NAHB 2026 Homes

January 12, 2026

Phase 4 marks a turning point for The New American Home (TNAH), shifting the build from structure to performance. As one of the official show homes for IBS 2026, this phase focuses on integrating the...

Pretium Founder & CEO posts a statement in light of current political signaling

January 10, 2026

America’s housing affordability crisis is fundamentally a supply problem. The U.S. faces a shortage of 3–4 million homes, driven by nearly two decades of underbuilding, population growth, and reduced...

Modern two-story house with blue and beige siding, three-car garage, and landscaped front yard under blue sky.

The Housing Narrative vs. the Numbers: NRHC Data in the Wake of Political Signaling

January 09, 2026

Housing affordability remains a challenge nationwide, but single-family rentals are an important part of the solution. As homeownership costs continue to rise, more families are choosing to rent single-family homes...

Professional middle-aged man with gray hair wearing a dark suit, blue shirt, and patterned tie on black background

America's Housing Crunch Has the Wrong Villian

January 09, 2026

Institutional investors are often blamed for rising home prices—but the data tells a different story. Large investors own roughly 1% of U.S. single-family homes, never exceeded 3% of annual purchases

Three professionals posing indoors near a United States EPA flag, dressed in business attire, smiling at camera.

NARPM Pushes Forward on Lead Certification Issues

December 17, 2025

The National Association of Residential Property Managers (NARPM) continues to advocate for property managers in response to the EPA’s 2022 withdrawal of key guidance related to lead certification under...