Aerial view of suburban neighborhood with homes, blue tennis courts, a pond, and text overlay Biggest Headlines.

INSIDE SFR | BTR™ Your New Weekly Must-Have Habit

Watch This Weeks Episode

Our Flagship Series is a quick, power-packed update on what mattered this week and what's coming up next. In just a few minutes, you get the headlines that count, the trends shaping the market, the deals and developments everyone's talking about, and the conversations you'll want to be ahead of before Monday hits. It's your fast, clear, real-time pulse check on the SFR/BTR world, keeping you informed, aligned, and ready for whatever's next.

Subscribe on Youtube

Professional man in suit stands in front of suburban homes with text about rising rental demand from Hunter Housing Economics and Forbes.

Rental Demand Continues to Surprise to the Upside

October 09, 2026

Strong renter household formation and a rapidly shrinking apartment pipeline are setting the stage for improving occupancy and renewed rent growth. The rental housing market continues to outperform... Continue Reading

House shape filled with US dollar bills illustrating rising insurance costs pressure on single-family rental investors.

Rising Insurance & Rates Drive SFR Investor Caution

October 09, 2026

Rising insurance costs and mortgage rates are prompting single-family rental investors to adopt a more cautious approach to the market. Continue Reading

Hand holding pen over charts with U.S. housing market faces growing pressure headline

U.S. Housing Market Strains as Mortgage Rates Top 7%

October 08, 2026

Rising mortgage rates, declining home prices, and increasing price cuts signal weakening buyer demand as housing inventory moves closer to pre-pandemic levels. The U.S. housing market faced renewed pressure in... Continue Reading

US Capitol dome under clear blue sky with text about federal court preserving $57.5 million for housing counseling.

Federal Court Protects $57.5M Housing Counseling Funds

October 07, 2026

A federal court ruling preserves $57.5 million in housing counseling funds, halting proposed cuts amid an ongoing lawsuit. Continue Reading

User interface of BoomCRM AI-powered leasing and touring CRM with scheduling calendar on pink gradient background.

Boom Raises $15 Million Series A and Introduces BoomCRM

October 06, 2026

Boom is expanding its role in property management technology following a $15 million Series A funding round and the launch of BoomCRM, a new leasing platform designed around AI and rental underwriting... Continue Reading

Person pointing at a touchscreen displaying ChatBot AI interface and text about AI reshaping multifamily operations.

AI Transforms Multifamily Operations & Deal-Making

October 06, 2026

Multifamily operators are leveraging AI to streamline operations and improve deal-making efficiency across the industry. Continue Reading

Construction workers on a building site with steel rebar and plastic sheeting preparing foundation work.

U.S. Adds Just 29,000 Jobs, Raising Questions About Rental Demand

October 05, 2026

Just 29,000 jobs were added last month, raising concerns about rental demand. Explore what weak job growth could mean for the housing market. Continue Reading

Blurred pedestrians walk past a red brick apartment building with text about rent squeeze on middle-income households.

Rent Squeeze Hits Middle-Income Renters: Operator Impact

October 04, 2026

Middle-income households now face rising rent pressures. Learn what this shift means for property operators and rental market strategy Continue Reading

Michigan state building with text about fee-free rent payment platform requirement.

Michigan Mandates Fee-Free Rent Payment Options

October 03, 2026

Michigan now requires landlords to offer a fee-free rent payment method, prompting payment platforms to adjust their practices and pricing. Continue Reading