Row of modern suburban homes with garages at sunset under a colorful sky along a quiet street.

WHITE PAPERS &
MARKET RESEARCH

Timely research. Data-driven insights.
Better real estate decisions

Explore original research and white papers from Brad Hunter and Hunter Housing Economics on housing markets, rental housing, development trends and investment performance

The industry intelligence you need, the content you'll love

The pulse of housing, development, and capital all in one place.

SITE SPECIFIC STUDIES

Discover the market story around a specific deal

Market conditions
Risks & opportunities
Demand & supply
Planning & underwriting
Pressure-test the deal

Access Real Studies

ACTIONABLE WHITEPAPERS

Deep dive into what is changing, why it matters, and how to act before the market moves.

Development Strategy
Product & Pricing Strategy
Capital & Deal Strategy
Policy & Regulation

Download Whitepapers

FORBES CONTRIBUTOR

Rigorous analysis backed by real market data

Expert Analysis
Investment strategy insights
Development activity tracking
Economic Insights

Read Forbes Insights

QUARTERLY MARKET STUDIES

Fresh research and market intelligence every quarter

Quarterly market forecasts
Pricing & rent performance
Economic and demographic trends
Regional market comparisons

Market Reports

[email protected] Follow on Linkedin

Request a Consultation Meet our Team Member

Meet Brad Hunter

Brad Hunter is a housing market economist with 38+ years of experience and founder of Hunter Housing Economics (HHE), a firm specializing in comprehensive site-specific market studies for residential developments. His expertise spans builder projects, master-planned communities, multifamily, SFR/BFR, and mixed-use developments nationwide. Prior to HHE, Brad served as Chief Economist and National Director of Consulting at MetroStudy (now Zonda), where he led hundreds of market studies and advised investors on strategy and valuation. He has also held leadership roles at RCLCO, Powers-Hunter Group, and HomeAdvisor.

Specialties: Market feasibility studies, sales/absorption forecasts, due diligence, market research, consumer research.

Stay informed

Subscribe to our newsletter for the latest research, insights, events, and policy updates

The Garage Premium: Unlocking Hidden NOI in Build to Rent

New research shows how attached garages are driving higher rents, improving resident retention, and creating long term value in BTR communities.

A new joint analysis by Hunter Housing Economics and Yardi Matrix examined more than 1,500 institutional rental townhome communities across the United States to quantify the financial impact of attached garages on rental performance.

The study found that garage-equipped townhome communities consistently achieve higher rents, stronger net operating income (NOI), and increased asset values compared to similar properties without garages.

Two-car garages generated annual rent premiums of up to $4,440 per unit and created approximately $38,000 in additional property value per unit when capitalized at market rates.

The findings suggest that attached garages are often one of the highest-return design features available to developers, particularly in suburban Sun Belt and Midwest markets where renter demand for storage, convenience, and single-family-style living continues to grow.

Download the Whitepaper

Brad Hunter on Forbes

Expert perspectives on the trends, policies, and economic forces shaping housing markets across the country.

Through his Forbes contributions, Brad Hunter delivers timely analysis on the issues driving residential real estate today. From housing affordability and migration trends to market cycles, policy shifts, and development strategy, these articles provide data-driven insights for developers, investors, and housing professionals looking to better understand where the market is headed and how to position for what comes next

What Florida's Proposed Property Tax Amendment Could Mean for Developers: Insights from Brad Hunter

June 18, 2026

Florida’s proposed property tax amendment could reshape housing demand, boost buyer activity, and affect affordability for homeowners, builders, and renters.

HHE and Yardi Matrix on the Garage Premium

New research shows how attached garages can increase rents, strengthen NOI, and add long-term value in Build to Rent communities.

Hunter Housing Economics and Yardi Matrix analyzed more than 1,500 rental townhome communities nationwide, finding that attached garages can drive meaningful rent premiums, improve occupancy stability, and enhance asset value. The research offers practical insight for developers, lenders, and investors evaluating BTR opportunities.

White paper cover showing rental townhome garage premium analysis with Brad Hunter in business suit and chart graphic.

Hunter Housing Economics and Yardi Matrix Quantify the Garage Premium in Rental Townhome Communities

June 19, 2026

Analyze how garages affect rental townhome pricing with insights from Hunter Housing Economics and Yardi Matrix on market premiums and demand.

Testimonials

A Repeat-Client Testimonial

"We rely on Hunter Housing Economics for our built-for-rent and multifamily studies because they prepare the most thorough and well-thought-out market studies available in the market today. That is also appreciated by our equity partners and lenders, who we have found place Hunter Housing Economics at the top of their approved market study vendor lists in markets all around the country because of their balanced and complete analysis. HHE does not merely deliver a powerful report; they provide a complete and bespoke consulting service that sets them apart from other research companies."

Larry Baum

Managing Partner, Stellar Communities, Developer of over 3,000 residential units in Florida.

A Repeat-Client Testimonial

"As the BFR space is emerging, Brad and his team have a unique perspective on product and market segmentation that differentiates them from their peers and is valuable to investors as they make IRR-driven decisions."

Margaret Whelan

Whelan Advisory

A Valued-Client Testimonial

"I've worked with many market researchers over the years, and Brad consistently delivers some of the most thoughtful and actionable housing analysis available."

Sudha Reddy

Haven Realty Capital

An Industry-Leader Testimonial

"Brad is one of the most important and insightful voices in the BFR industry"

Andy Talbert

Elux Capital

A Trusted-Advisor Testimonial

"We found the studies that Brad and his team prepared, and the advice provided, to be highly insightful, and, frankly, indispensable."

Marcus Buerosse

Strategic Asset Advisors