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MARKET INSIGHTS & 
ACTIONABLE RESEARCH

Timely research. Data-driven insights.
Better real estate decisions

Explore original research and white papers from Brad Hunter and Hunter Housing Economics on housing markets, rental housing, development trends and investment performance

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Welcome to the HHE Market Insight & Actionable Research 

A BTR Insights Landing Page

This landing page is designed to provide investors, developers, builders, lenders, and housing professionals with original research, data-driven insights, and practical analysis to support smarter real estate decisions.

You'll find timely white papers, housing market commentary, site-specific studies, and expert perspectives on the economic and demographic trends shaping the future of housing.

Whether you're evaluating your next investment, navigating market shifts, or seeking a deeper understanding of where the industry is headed, our goal is simple: deliver research that helps you make more informed decisions with greater confidence.

Watch the launch video to learn what's ahead, and explore the new platform.

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The industry intelligence you need, the content you'll love

The pulse of housing, development, and capital all in one place.


Site Specific Studies

Transforming Market Data Into Investment Confidence Through Evidence-Based Opportunity.

  • Housing Demand/Supply Forecasts
  • Population & Migration Analysis
  • Competitive Market Intelligence
  • Revenue & Pricing Opportunities
  • Investor-Ready Market Validation
Access 
Real Studies

Actionable Whitepapers

What's changing, why it matters, & where the greatest opportunities exist to maximize IRR.

  • Emerging Development Opportunities
  • Demographic & Migration Trends
  • Product & Pricing Strategy
  • Value Creation & IRR Enhancement
  • Policy & Regulation
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Whitepapers

Leading Industry Voice

Nationally recognized housing economists featured in Forbes, CNBC, Bloomberg, WSJ, NYT, & other publications

  • Market Forecasting & Economic Trends
  • Build-to-Rent & Rental Housing
  • Emerging Markets & Development Opportunities
  • Demographic Shifts & Housing Demand
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Library
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The Garage Premium: Unlocking Hidden NOI in Build to Rent

New research shows how attached garages are driving higher rents, improving resident retention, and creating long term value in BTR communities.


A new joint analysis by Hunter Housing Economics and Yardi Matrix examined more than 1,500 institutional rental townhome communities across the United States to quantify the financial impact of attached garages on rental performance.

The study found that garage-equipped townhome communities consistently achieve higher rents, stronger net operating income (NOI), and increased asset values compared to similar properties without garages.

Two-car garages generated annual rent premiums of up to $4,440 per unit and created approximately $38,000 in additional property value per unit when capitalized at market rates.

The findings suggest that attached garages are often one of the highest-return design features available to developers, particularly in suburban Sun Belt and Midwest markets where renter demand for storage, convenience, and single-family-style living continues to grow.

Download Latest Whitepaper

Whitepaper Library


Cover of a 2026 white paper on America’s next housing growth markets featuring Brad Hunter and a U.S. map illustration.

America's Next Growth Markets: Why Secondary Cities Are Leading the Future of Housing

July 14, 2026

For years, America's largest metro areas dominated real estate conversations. But the next wave of housing growth is happening somewhere else. A new white paper from Hunter Housing Economics examines 13 secondary...

White paper cover on garage premium in rental townhome communities with bar graph and professional man in suit.

Hunter Housing Economics and Yardi Matrix Quantify the Garage Premium in Rental Townhome Communities

June 19, 2026

Analyze how garages affect rental townhome pricing with insights from Hunter Housing Economics and Yardi Matrix on market premiums and demand.

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Brad Hunter

Brad Hunter

President

Founder of Hunter Housing Economics 
Read Full Bio >
Sara Stearns

Sara Stearns

Manager of Consulting

Bryce Shevak

Bryce Shevak

Principal Advisor

Chris Puleo

Chris Puleo

Principal Advisor

Audrey Herrero

Audrey Herrero

Senior Consultant

Harrison Duncan

Harrison Duncan

Senior Analyst

Erick Esparza

Erick Esparza

Senior Analyst

Bill Bailey

Bill Bailey

Consulting Advisor

Brad Hunter in Forbes

Expert perspectives on the trends, policies, and economic forces shaping housing markets across the country.

Through his Forbes contributions, Brad Hunter delivers timely analysis on the issues driving residential real estate today. From housing affordability and migration trends to market cycles, policy shifts, and development strategy, these articles provide data-driven insights for developers, investors, and housing professionals looking to better understand where the market is headed and how to position for what comes next

Man in suit and glasses stands in front of the US Capitol building with text about a housing bill passing.

The ROAD Act Is Here: What It Means for Housing, Homebuilders, and Build-to-Rent

July 16, 2026

After months of discussion and anticipation, the 21st Century ROAD to Housing Act has officially become law.

Real estate developer with skyline and house background discussing Florida property tax amendment impact.

What Florida's Proposed Property Tax Amendment Could Mean for Developers: Insights from Brad Hunter

May 18, 2026

Florida’s proposed property tax amendment could reshape housing demand, boost buyer activity, and affect affordability for homeowners, builders, and renters.

Businessman in suit with glasses stands before a background of US hundred dollar bills and FTC public comment text.

The FTC Seeks Public Comment - Deadline April 13th

April 09, 2026

The FTC is signaling a major shift in rental housing regulation by targeting so-called "hidden fees" in housing. With its March 2026 announcement and open comment period, the agency is exploring new rules that could...

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Why they like us

An Industry-Leader Testimonial

"Hunter Housing has been invaluable to our business. Their prompt studies and accessibility, makes them easy to work with. Brad and crew have always been helpful in all of our endeavors either with great information provided, analysis and the availability to talk with stake holders to help...

"Hunter Housing has been invaluable to our business. Their prompt studies and accessibility, makes them easy to work with. Brad and crew have always been helpful in all of our endeavors either with great information provided, analysis and the availability to talk with stake holders to help define the market and opportunities. Hunter housing is a great resource."


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L.M.Perle

President, Palm Land Development, LLC

A Repeat-Client Testimonial

"We rely on Hunter Housing Economics for our built-for-rent and multifamily studies because they prepare the most thorough and well-thought-out market studies available in the market today. That is also appreciated by our equity partners and lenders, who we have found place Hunter Housing...

"We rely on Hunter Housing Economics for our built-for-rent and multifamily studies because they prepare the most thorough and well-thought-out market studies available in the market today. That is also appreciated by our equity partners and lenders, who we have found place Hunter Housing Economics at the top of their approved market study vendor lists in markets all around the country because of their balanced and complete analysis. HHE does not merely deliver a powerful report; they provide a complete and bespoke consulting service that sets them apart from other research companies."


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Larry Baum

Managing Partner, Stellar Communities, Developer of over 3,000 residential units in Florida.

A Repeat-Client Testimonial

"As the BFR space is emerging, Brad and his team have a unique perspective on product and market segmentation that differentiates them from their peers and is valuable to investors as they make IRR-driven decisions."

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Margaret Whelan

Whelan Advisory

A Valued-Client Testimonial

"I've worked with many market researchers over the years, and Brad consistently delivers some of the most thoughtful and actionable housing analysis available."

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Sudha Reddy

Haven Realty Capital

An Industry-Leader Testimonial

"Brad is one of the most important and insightful voices in the BFR industry"

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Andy Talbert

Elux Capital

A Trusted-Advisor Testimonial

"We found the studies that Brad and his team prepared, and the advice provided, to be highly insightful, and, frankly, indispensable."

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Marcus Buerosse

Strategic Asset Advisor