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MARKET INSIGHTS & 
ACTIONABLE RESEARCH

Timely research. Data-driven insights.
Better real estate decisions

Explore original research and white papers from Brad Hunter and Hunter Housing Economics on housing markets, rental housing, development trends and investment performance

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The Garage Premium: Unlocking Hidden NOI in Build to Rent

New research shows how attached garages are driving higher rents, improving resident retention, and creating long term value in BTR communities.


A new joint analysis by Hunter Housing Economics and Yardi Matrix examined more than 1,500 institutional rental townhome communities across the United States to quantify the financial impact of attached garages on rental performance.

The study found that garage-equipped townhome communities consistently achieve higher rents, stronger net operating income (NOI), and increased asset values compared to similar properties without garages.

Two-car garages generated annual rent premiums of up to $4,440 per unit and created approximately $38,000 in additional property value per unit when capitalized at market rates.

The findings suggest that attached garages are often one of the highest-return design features available to developers, particularly in suburban Sun Belt and Midwest markets where renter demand for storage, convenience, and single-family-style living continues to grow.

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Bill Bailey

Bill Bailey

Consulting Advisor

Why they like us

An Industry-Leader Testimonial

"Hunter Housing has been invaluable to our business. Their prompt studies and accessibility, makes them easy to work with. Brad and crew have always been helpful in all of our endeavors either with great information provided, analysis and the availability to talk with stake holders to help...

"Hunter Housing has been invaluable to our business. Their prompt studies and accessibility, makes them easy to work with. Brad and crew have always been helpful in all of our endeavors either with great information provided, analysis and the availability to talk with stake holders to help define the market and opportunities. Hunter housing is a great resource."


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L.M.Perle

President, Palm Land Development, LLC

A Repeat-Client Testimonial

"We rely on Hunter Housing Economics for our built-for-rent and multifamily studies because they prepare the most thorough and well-thought-out market studies available in the market today. That is also appreciated by our equity partners and lenders, who we have found place Hunter Housing...

"We rely on Hunter Housing Economics for our built-for-rent and multifamily studies because they prepare the most thorough and well-thought-out market studies available in the market today. That is also appreciated by our equity partners and lenders, who we have found place Hunter Housing Economics at the top of their approved market study vendor lists in markets all around the country because of their balanced and complete analysis. HHE does not merely deliver a powerful report; they provide a complete and bespoke consulting service that sets them apart from other research companies."


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Larry Baum

Managing Partner, Stellar Communities, Developer of over 3,000 residential units in Florida.

A Repeat-Client Testimonial

"As the BFR space is emerging, Brad and his team have a unique perspective on product and market segmentation that differentiates them from their peers and is valuable to investors as they make IRR-driven decisions."

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Margaret Whelan

Whelan Advisory

A Valued-Client Testimonial

"I've worked with many market researchers over the years, and Brad consistently delivers some of the most thoughtful and actionable housing analysis available."

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Sudha Reddy

Haven Realty Capital

An Industry-Leader Testimonial

"Brad is one of the most important and insightful voices in the BFR industry"

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Andy Talbert

Elux Capital

A Trusted-Advisor Testimonial

"We found the studies that Brad and his team prepared, and the advice provided, to be highly insightful, and, frankly, indispensable."

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Marcus Buerosse

Strategic Asset Advisor