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INSIDE SFR | BTR™ Your New Weekly Must-Have Habit

Watch This Weeks Episode

Our Flagship Series is a quick, power-packed update on what mattered this week and what's coming up next. In just a few minutes, you get the headlines that count, the trends shaping the market, the deals and developments everyone's talking about, and the conversations you'll want to be ahead of before Monday hits. It's your fast, clear, real-time pulse check on the SFR/BTR world, keeping you informed, aligned, and ready for whatever's next.

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California wildfire smoke billows over hills as new damage standards are announced in bold white text.

California's New Wildfire Smoke Damage Standards

September 23, 2026

California becomes the first state to set official standards addressing wildfire smoke damage. Learn what these new rules mean for residents and property. Continue Reading

Builder Confidence Drops to Three-Year Low

September 22, 2026

Rising costs and labor shortages push U.S. homebuilder confidence to its lowest level in three years, signaling headwinds for the housing market. Continue Reading

Fed Raises Interest Rates Amid Elevated Inflation

September 21, 2026

The Federal Reserve has raised interest rates again as inflation remains elevated, impacting borrowing costs and the broader economy. Continue Reading

Close-up of torn mortgage document with text announcing mortgage rates hit a 14-month high.

Mortgage Rates Hit a 14-Month High as Housing Demand Weakened

September 18, 2026

Mortgage rates climbed to their highest level in 14 months, as housing demand continues to weaken across the market. Continue Reading

Apartment buildings in a city with text about Texas leading in rental price declines.

Texas Led the Nation in Rental Price Declines

September 17, 2026

Texas ranks first in the U.S. for falling rental prices. See what's driving the trend and how it affects renters and landlords statewide. Continue Reading

For sale sign with sold sticker and text about Phoenix as a hub for institutional SFR investment.

Phoenix Became a Major Market for Institutional SFR Investment

September 16, 2026

Explore the key factors that turned Phoenix into a leading market for institutional single-family rental investment and growth. Continue Reading

Two people walk in front of a building with a 'For Rent' sign and text about AI complicating rental fraud detection.

AI Is Making Rental Fraud Harder for Landlords to Detect

September 15, 2026

Learn how AI is helping rental fraud become harder for landlords to spot, and what signs to watch for when screening applicants. Continue Reading

U.S. Home Sales Fall to One-Year Low

September 14, 2026

U.S. home sales fell to a more than one-year low as rising mortgage rates and higher prices continue to pressure buyers and slow the market. Continue Reading

Person holding a key above a small house model with text about housing market favoring buyers.

U.S. Housing Market Shifts Toward Buyers

September 13, 2026

The U.S. housing market continued to tilt toward buyers in late August, as rising inventory met increasingly subdued demand. For the four weeks ending August 30, 2026, new listings reached their highest level since... Continue Reading