ResiGives™ and Roots Announce Partnership to Expand Real Wealth-Building Tools to the Single-Family Rental Industry
EverResi Media's ResiGives™ platform will expand credit-building, financial education, and real estate investing access to SFR operators, their employees, and residents nationwide.
ATLANTA, GA — Roots, the "win-win" wealth building community and financial wellness platform designed to make credit-building, financial education, and real estate investing accessible to everyone, today announced a strategic partnership with ResiGives™, an initiative of EverResi Media™. Through this partnership, ResiGives™ will extend the full suite of financial wellness tools to community partners across the single-family rental (SFR) ecosystem, including SFR operators, their employees, and the residents they serve.
A Gap Worth Closing
Millions of Americans who rent single-family homes show up every month, pay on time, and do everything right, yet the traditional financial system wasn't built to reward any of it. Those "rewards" programs that do exist are intended to motivate residents to spend more and go further in debt.
Rent payments rarely build credit. Real estate returns have historically gone to those who already had capital. And financial literacy has never been a standard benefit offered by the places people call home.
ResiGives™ and Roots are changing that. Together.
What the Partnership Makes Possible
Through the ResiGives™ - Roots partnership community partners in the SFR space will be able to offer their residents, employees, and networks access to:
- A Roots $100 Investable Reward™: Just for signing up… real money that can be invested into the Roots REIT from day one
- Positive rent payment credit reporting: Helping residents potentially improve their credit scores 30-70+ points over the course of just a year
- Live masterclasses and financial education courses: Practical, expert-led sessions on saving, investing, and building long-term financial confidence
- AI-powered credit monitoring and coaching tools: Tools that assess credit factors and guide members toward measurable improvement
- Weekly learning challenges that earn Investable Rewards: Redeemable in the Roots Growth Marketplace turning everyday engagement into long-term investment, learning and real wealth building.
"ResiGives™ deepens our roots into the industry we've been cultivating for a long time. The SFR industry touches millions of families every single day. When we expand our Roots wealth building community into that ecosystem for residents, for employees and for the operators who care about their communities we turn a housing investment into a wealth-building opportunity for everyone. We are Humans Helping Humans™ and this is exactly what 'Where Everyone Grows' means in practice."
— Larry Dorfman, Co-Founder - Roots
About ResiGives and EverResi Media™
ResiGives™ is a community impact initiative of EverResi Media, a media and information platform bringing together the biggest headlines, top voices, and defining moments shaping the SFR | BTR industry. ResiGives™ is purpose-built to foster public-private partnerships that connect residents, employees, and operators with resources, tools, and strategic initiatives designed to create measurable, positive financial outcomes for the communities they serve.
The partnership with Roots represents a major step forward in that mission — expanding access to institutional-quality financial wellness tools for renters and industry professionals who have historically been underserved by traditional wealth-building systems.
"The single-family rental industry has a unique opportunity to create meaningful impact beyond housing itself. Through ResiGives™, our goal is to connect operators and communities with solutions that improve lives in measurable ways. Roots stood out because they are building practical tools that help people strengthen credit, learn financially, and participate in real estate ownership — all in a way that is accessible and scalable."
— Gregory Frank, Founder, EverResi Media™ / ResiGives™
About Roots
Roots Growth is the financial wellness platform and one of the fastest-growing real estate investment funds in the country. The platform gamifies wealth-building around three pillars: Financial Education, Saving & Investing, and Credit Building, rewarding members for every step they take. At $10/month or $99/year, members unlock $500+ in annual Investable Reward™, live masterclasses, credit monitoring and coaching through "Rooty" the AI Wealth Coach, and the ability to invest directly in the Roots Fund. Roots is built on a simple belief: everyone deserves a path toward building wealth with real estate.